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About Us


Established in 2003, LIPS have been providing liquor suppliers and retailers with advertised pricing and promotion information on beer, wine, spirits and RTDS (Ready To Drink pre-mixed spirits) so they can bring you the best competitive deals on their liquor products.

Now we can offer you, the consumer, the same service to search for your favourite drinks and alcohol brands and find you the best advertised prices and hottest liquor deals anywhere in New Zealand.

It’s not just about price either. LIPS also record liquor promotions offering free gifts with purchase, fly buys, multi-buys, ‘win in store’ prizes, ‘Enter to Win’ competitions and other special offers.

Having entered more than ½ million prices and over 6,000 liquor products since 2003, we’re pretty damn good at capturing almost every alcohol brand which is advertised anywhere in New Zealand.

Join now for FREE and give us a go!!

Use your LIPS and you'll be searching, saving and slurping in no time!




A Few Kind Words


Here are just some of the trade clients who have used our liquor pricing data, and what a few of them have said about LIPS and our service.

Lips
  • Pernod Ricard NZ Ltd
  • Maxxium NZ Ltd
  • Lion Breweries Ltd
  • Glengarry Hancocks Ltd
  • Alcohol Advisory Council of New Zealand
  • The Warehouse
  • Foodtown & Woolworths
  • Super Liquor Holdings NZ Ltd
  • Countdown
  • The Rum Company Ltd
  • Independent Liquor
  • Sacred Hill / Gunn Estate
  • The Mill
  • Fosters Group NZ Ltd


"LIPS pricing data has been a great innovation. It allows us to measure our share of ‘advertising voice' and accurately assess where market prices are trending across a spectrum of channels not covered by other established monitoring services."

Michael Dance – Marketing Manager, Hancocks Wine and Spirit Merchants


"We found LIPS data to be a quick way to establish the market's special prices / offers on products sold by other liquor retailers through the various media types within New Zealand."

John Sutherland – Chief Executive Officer, Super Liquor


"LIPS provide accurate, up to date liquor information beneficial to our everyday business."

Bruce Priddy - Brand Manager, Jim Beam


"LIPS data provides our business with a measure of advertised activity by brand and account - frequency and share of voice. This information is supported by actual price points achieved in the market place."

Kevin Mapson - National Trading Manager - Convenience, Pernod Ricard NZ Ltd


"I have found LIPS service to be a fast and effective way of monitoring promotional compliance levels in the industry."

Darryl Holt - National Key Accounts Manager, Fosters Group NZ Ltd